Entering September, the 2023 film summer season officially ends. This summer, the film market finally closed with a total box office of 20.618 billion yuan and over 504 million viewers, setting a new record for Chinese summer box office and viewer numbers. Yesterday, Cat's Eye Research Institute, together with Tiktok, released the 2023 Summer Film Data Insight Report (hereinafter referred to as the Report). Industry insiders told reporters that this year's summer season has brought four major new changes, greatly boosting the confidence of the film industry. New changes in box office: Multiple high box office films are advancing side by side, and high reputation stimulates the demand for public viewing In terms of box office performance, the film market has shown great potential. In the 2023 summer season, multiple high-quality films were released one after another, continuously stimulating the audience's enthusiasm for watching movies and breaking multiple historical records. According to the report, the total box office of the summer season in 2023 reached 20.618 billion yuan, a 16% jump from 2019; The daily box office exceeded 100 million for 72 consecutive days, an increase of 95% compared to the 37 days in 2019. In addition, the cumulative number of days in the summer season has exceeded 100 million, accounting for 87% of the entire season. Moreover, driven by the word-of-mouth effect, multiple films have achieved stable box office performance in the later stages, leading to a "long tail effect" at the box office. The reporter found that the overall quality of the 2023 summer film is higher, and the box office endurance is stronger. The box office performance further proves that, unlike 2019, the performance of the 2023 summer season depends on multiple high box office films advancing side by side, rather than a single phenomenon level player emerging suddenly. During the 2023 summer season, four domestic films, including "All in One," "The Disappearing She," "The First Part of the Goddess," and "In the Octagonal Cage," grossed over 2 billion yuan at the box office. However, in the 2019 summer season, only one film, "Nezha's Demon Child Comes to Earth," grossed over 2 billion yuan. A person from the Cat's Eye Research Institute told reporters, "Different themes such as crime, suspense, fantasy, and sports are blooming this summer, which better reflects the market's demand for diversified supply content. This is also a prosperous scene that film practitioners hope to see more New Changes in Audience: Growth in Family Film Viewing, Significant "New" Effect in Summer Season The proportion of family style multi person viewing during the summer of 2023 increased by 3% compared to 2019. The report shows that "Chang'an 30000 Miles", which is an animated film like "Nezha", has a three percentage point increase in the proportion of single purchase of three or more tickets compared to "Nezha". However, as a real-life film, "Octagonal Cage" has a higher proportion of three or more tickets, attracting more family audiences to watch. The Climb Knock at the Cabin Shotgun Wedding Women Talking Bring It On The downward trend of the 2023 summer market is also more significant. Compared to 2019, the proportion of box office sales in the 2023 summer market has increased from 33% to 36%, and the proportion of box office sales in both first and second tier cities has decreased. Among them, 'In the Octagonal Cage', based on real events, contains emotional resonance with the 'greatest common denominator' such as' difficult group ',' ignite ', and' inspirational ', making it the most immersive player among the summer blockbusters. According to the ticket purchase portrait of 'Octagonal Cage', the proportion of box office sales in third tier and below cities is 40%, higher than the summer average of 36%. It is worth encouraging that the 2023 summer season has welcomed a large number of new movie audiences. Summer Cat's Eye